Deliverables:
Vehicle Wraps
T-Shirts
Digital Frames
Digital Games
Signage
Props
Brief:
The “Welcome to Joyhood” Summer Tour was an event put on by Good Humor to celebrate all things joyful. A Good Humor bandwagon led by the Good Humor truck traveled to four cities on the east coast: New York, Boston, Washington D.C. and Miami, giving away free ice cream as they went.
I designed three wraps for the support vehicles and one for the Good Humor truck that were sure to stand out on busy city streets. A Ride FreeBee service was added in Miami, which I also designed a wrap for.
Lines were long while customers waited for their free ice cream, so we created opportunities to take photos with giant ice cream cut‑outs and digital photo frames and share them on social media. I designed 13 photo frames altogether, two generic options and several city-specific options. Volunteers also wore one of the three t-shirts I designed.
