Deliverables:
Brochures
Posters
Presentation Templates
Brief:
I worked with Dot Foods, a food redistributor, to rebrand their piecemeal Human Resources Department literature into a consistent, quickly identifiable campaign that’s easy to understand and strikes a friendly tone with candidates and employees.
I used a color-coded system of ribbons to identify the audience for the piece as well as a small illustration denoting the subject. The softer color palette featuring pops of color gives the branding system a calming yet fun feel that makes the viewer want to interact with the pieces.
