Brief:
Photography for SunTrust Bank’s Wholesale division. SunTrust wanted to update their Wholesale website and advertising. My team and I suggested utilizing photography of their employees at work to give a sense of familiarity and to humanize the division.
I was responsible for choosing the photographer and the photo shoot took place over several weeks, in four different cities around the country. As Art Director I made sure the photography stayed within SunTrust’s brand guidelines for Wholesale, where the look tends to be more corporate than consumer. I also kept everything running on time and ensured we were getting a range of shots of different groups. I ensured the shoot was meeting the expectations of the client, who was present at every shoot. After the shoot I chose 50 photos, from over 5,000, that SunTrust purchased for use on their website and in advertising.
