Deliverables:
UPS "Business of the Game" Partnership Video
Brief:
As part of the UPS Business of the Game program, UPS wanted to create video content to showcase their business partners. Two videos, featuring shoe company J. Renee, was originally created to play at a TCU football game. I worked with a writer and director to art direct the day-long shoot in Carrollton, TX that covered three interviews, three locations, and B-roll of the warehouse, showroom and workspaces.
The informational video featured the dimensional weight scanners that UPS provided to J. Reneé, making measuring and weighing the box sizes they use faster and more efficient. The shorter marketing video was a general overview of the company, featuring a favorite correspondent of UPS: Hines Ward.
