Rose Bowl Activation
Signage
Invitation
Brand Cards
Table Tents
Brief:
Branding for the UPS hospitality suite at the Rose Bowl. UPS was focused on sustainability when it hosted a group of its best customers at the Rose Bowl in Pasadena. To reinforce this message I worked with a copywriter to design signage using hand drawn illustrations I created that combined the themes of nature, sustainability, and football.
The hospitality suite is often a plain conference room in a hotel, so I made the banners large enough to take up an entire section of wall, resulting in three brand-based focal points around the room. Table tents were scattered throughout the space and brand cards accompanied attendee gifts, all designed to complement the hero banners.
National Championship Activation
Signage
Invitation
Brand Cards
Table Tents
Brief:
Branding for the UPS hospitality suite at the College Football Playoff National Championship. Evoking a museum display showcasing previous triumphant moments at the championship, I designed three 4x8 ft posters using photographs from previous championships, printed on wood to give them a distressed feel, and adding some texture and depth to the display. Each poster had a lug-on attached, mounted on foam core, in keeping with the museum aesthetic, with a description of the exciting moment shown in the photo.
In addition to the invitation, I also designed table tents that were spread around the room, and brand cards to accompany guests gift bags. To incorporate the theme of the wooden displays, I replaced the UPS traditional brown with a wood grain in the same color family.
